Business challenge
Biogen Idec, the third largest biotechnology company in the world (market cap $11,900M, 11/03) needed marketing collateral to sub-lease one of its manufacturing facilities. I was hired to edit the client's draft copy for a print brochure and Web site.
What I did
I rewrote most of the copy, edited the rest, and reformatted it for quicker scanning and legibility. The development team had no dedicated information architect, so I set up and delivered a content inventory, produced a flowchart, and consulted on page lay-out and navigation.
Impact
The client liked my copy edits and text formatting. My information architecture consulting and deliverables helped the project stay on schedule and on budget.
High point:
Providing Content Pain Relief to the copy. |
