What you READ is what you get
What you READ is what you get
I can help you…

Improve your conversation with users (and search engines)
First I'll make sure I know who your users are and how you want to talk to them. Then, after thorough SEO brainstorming and research, I'll write copy that says just what you want to say to users and what they need to know--with SEO always in mind. Users will experience my writing as one side of a friendly conversation with an organization that knows who they are, respects their opinions, and values their time--and search engines will send more, and more qualified, traffic to your site.

Make your site more usable
I'm good at fixing text that's hard to scan and doesn't help users get where they want to go. As a veteran Web copywriter with a trusty IA toolkit (user testing and analytics) I can make your site much easier to use.

Keep development costs down
Thinking about building a new content area or sub-site? Need help editing or restructuring existing content? Especially if you can’t afford a writer and an information architect, my hefty combo of skills and experience will help you meet a tight budget.
Now available: Content Pain Relief

Is your site's content in pain? Symptoms may include persistent bounce rates, a chronic loss of conversions, weak keywords--all the discomfort of knowing you're missing an obvious, cost-effective chance to develop your brand and sell your products and services.

If any of that sounds familiar, you need Content Pain Relief. Check out my CPR Diagnostic Chart, then e-mail me or call 617.497.2059. Ask about my CPR-Mini service: 5 top-level pages treated in 3-5 business days--for only $1,000!

> CPR case study (Biogen Idec)

Services
Writing
Information Architecture
  • Web copywriting for SEO
  • Marketing copy that sells
  • Accurate corporate information
  • Engaging news releases and reports
  • Readable case studies and whitepapers
  • Careful editing and proofreading
  • Handy editorial style guides
  • QA test scripts
  • Heuristic evaluations (from a page to an entire site)
  • Functional requirements
  • User profiles, task analysis and scenarios
  • Content assessments and inventories
  • Architecture diagrams (flowcharts/sitemaps)
  • Page schematics (wireframes)
  • Usability testing (low-cost, key task)
  • Analytics (Google, Omniture)

© 2011 Clearwater Communications