What you READ is what you get
What you READ is what you get
I can help you…

Improve your conversation with your users
First I'll make sure I know who your users are and how you want to talk to them. Then I'll write copy that says just what you want to say to them—and what they need to know. No more, no less. They'll experience my writing as one side of a friendly conversation with an organization that knows who they are, respects their opinions, and values their time.

Make your site more usable
I'm good at fixing text that's hard to scan and doesn't help users get where they want to go. As a veteran Web writer with a trusty IA toolkit (user testing, page schematics, flowcharts) I can make your site much easier to use.

Keep development costs down
Thinking about building a new content area or sub-site? Need help editing or restructuring existing content? Especially if you can’t afford a writer and an information architect, my unusual combination of skills and experience will help you stretch a tight budget.
Now available: Content Pain Relief

Is your site's content in pain? Symptoms include chronic loss of conversions, an acute shortness of page views, and the discomfort of knowing you're missing an obvious, cost-effective chance to develop your brand.

If any of that sounds familiar, you need Content Pain Relief. Check out my CPR Diagnostic Chart, then e-mail me or call 617.497.2059. Ask about my CPR-Mini service: 5 top-level pages treated in 3-5 business days--for only $1,000!

> CPR case study (Biogen Idec)

Services
Writing
Information Architecture
  • Marketing copy that sells
  • Accurate corporate information
  • Engaging news releases and reports
  • Readable case studies and whitepapers
  • Careful editing and proofreading
  • Handy editorial style guides
  • QA test scripts
  • Heuristic evaluations (from a page to an entire site)
  • Functional requirements
  • User profiles, task analysis and scenarios
  • Content assessments and inventories
  • Architecture diagrams (flowcharts/sitemaps)
  • Page schematics (wireframes)
  • Usability testing (low-cost, key task)

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