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| 1. Writer and information architect--I'm an accomplished writer and editor with 9 years' experience as an information architect--a smart, cost-effective combination for companies with ongoing content maintenance and development needs. |
| 2. Usability zealot--My practice is built on user-centered design (structure and navigation) and words (copy, link labels, page titles, headings, tags) that make content easy to find and use. |
| 3. Content janitor--I've inventoried and managed content for sites with thousands of pages and many different providers. All were complex cat-herding exercises that demanded constant problem-solving and careful project management. |
| 4. Vertical veteran--I've worked for a variety of companies, agencies and organizations, including Biogen Idec, Parametric Technology Corporation, New England Aquarium, M.I.T./ Sloan School of Management; Dun & Bradstreet; Children's Hospital Boston, Fidelity Investments; National Grid/USA; Computerworld; Hill, Holliday Interactive; and Circle Interactive. |
| 5. Former news guy--As a journalist and former news reporter I know how to conduct research and interviews, analyze results and clearly summarize and communicate findings to specific audiences |
| 6. Style guide evangelist--I'm big on developing and promulgating exacting internal standards for grammar, spelling and style. |
| 7. Fast on curves--I like to think my education (B.A., Stanford; M.A., San Francisco State) and broad media production experience make me a quick study in most areas. |
| 8. Smooth player--My listening and communication skills let me join fast-moving Web teams and help keep them on time and on budget. |
| 9. Have brain, will travel--I can work out of my own office, travel to meetings, and/or work full-time on site. |
10. Early training--As editor of the Chippie Weekly Press, I learned early how to write, edit and manage content.
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