| Top 10 Reasons to Hire John Howe |
| 1. Web copywriter and information architect--I'm an accomplished Web writer and editor with 12 years experience as an information architect--a cost-effective combination for organizations with ongoing content maintenance and development needs. |
| 2. Usability zealot--My practice is built on user-centered design (structure and navigation) and search engine friendly content that will make your site easy to find, use, and enjoy! |
| 3. Analytics and SEO geek--I'm experienced and certified in Google Analytics and SEO and have worked extensively with Omniture and WebTrends (analytics tools). |
| 4. Content janitor--I've developed and managed content for sites with hundreds of pages and many different providers. All were complex cat-herding exercises that demanded constant problem-solving and careful project management. |
| 5. Vertical veteran--I've worked for a variety of companies, interactive agencies and non-profit organizations, including Biogen Idec, Parametric Technology Corporation (PTC), Verizon, New England Aquarium, M.I.T./ Sloan School of Management; Dun & Bradstreet; Children's Hospital Boston, Fidelity Investments; National Grid/USA; Computerworld; Hill, Holliday Interactive (agency) and Circle Interactive (agency). |
| 6. Former news guy--As a journalist and former news reporter I know how to conduct research and interviews, analyze results and clearly summarize and communicate findings to specific audiences |
| 7. Style guide evangelist--I'm big on developing and promulgating internal standards for grammar, spelling and style. |
| 8. Smooth player--My communication and diplomacy skills let me join fast-moving Web teams and help keep them on time and on budget. |
| 9. Have brain, will travel--I can work out of my own office, travel to meetings, and/or work full-time on site. |
| 10. Early training--As editor of the Chippie Weekly Press, I learned early how to write, edit and manage content. |
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Industry
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| Biogen Idec |
biotechnology |
| Carr Foundation | environmental non-profit |
| Children's Hospital Boston |
healthcare non-profit |
| Computerworld |
technology news |
| ChooseEnergy.com |
e-commerce |
| Fidelity Investments |
financial services |
| Massachusetts Electric |
energy |
| MIT/Sloan School |
business school |
| New England Aquarium |
environmental non-profit |
| Parametric Technology |
software |
| PTC - Innovation Ovation |
software |
| Verizon | e-commerce for telecommunications |
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