The Carr Foundation is restoring a national park in Mozambique to alleviate regional poverty and conserve a unique African ecosystem. During a redesign of the park's website, the USA-based non-profit organization hired me to develop a content strategy, write copy and improve the user experience.
What I did
Working with the organization’s farflung employees in the USA and Mozambique, I helped to identify the site’s audiences; articulated the client’s messaging; set up style guides, and established an editorial workflow. I then led a content inventory and wrote or edited most of the copy for the 60+-page site while making significant revisions to the information architecture.
Impact
My content strategy shaped the site’s messaging and helped keep the project on schedule. I made important contributions to user experience as content development repeatedly flushed out questions about the site’s original structure.
