"wyRiwyg"
"What you see is what you get" (wysiwyg) describes applications that display documents close to how they'll look in print or on the Web. WyRiwyg ("What you READ is what you get") is me shouting that Web users spend most of their time reading text. Scanning an interface, they're also "reading," trying to get what they're looking at. As a Web writer and information architect, I try to make both kinds of reading quick and easy for users.

Hand-made in Massachusetts
I built this site on a Mac with Adobe GoLive, Illustrator, Photoshop, Inspiration, Word, a fistful of Sanford Pro-Touch pencils, a bevy of Papermate color pens, and a flock of Post-its.

Blameless accomplices
Thanks to Kate Levy (Web strategist, Intelsat) for advice on CSS; to Cindy Buzby (President, Profile Staffing), Tom Bolton (product designer, OneSource) and Anne-Marie Howe (marital experience coordinator) for critiquing an early design; and to Joel Bennett (Bennett Productions) for the photo on this page. Sites I browsed when I needed inspiration were designed by Studio Mobius, Carbon IQ, 37Signals and Advanced Common Sense. Henri Matisse (the painter) informed the logo. Spencer (the dog) took me on walks.