Featured Work
Content strategy for Roundarch Isobar



Content strategy for
Gorongosa National Park (Mozambique)
As a content strategist and Web writer with hands-on IA experience, I can help spark engaging conversations with your customers, make your site more usable--and keep content costs down.

To see evidence of those bold claims, check out my portfolio! I hope you'll contact me to see how I can help you publish remarkable content...

~ John Howe
"wyRiwyg"
"What you see is what you get" (wysiwyg) describes a system where the final output looks like what you see when you're creating it.

WyRiwyg ("What you READ is what you get") is my loud mashup of that acronym--Web users spend most of their time reading text. Scanning an interface they're also "reading" the navigation, trying to get (understand) where they are and where they can go next. As a content strategist and Web writer, I work hard to make both "gets" quick, easy and satisfying for users.
IA (and content strategy) process
Content strategy is the latest major discipline to self-identify and gain traction in the constantly evolving world of Web development and design. But it&rquo;s still thickly co-dependent with the traditional (14 year-old?) practice of Web information architecture, every step of the way... more

Web writing checklist
Check out my handy list of tips and advice for creating engaging Web copy... more
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